“品质于心，匠心于型”——中免集团首届手袋节活动盛大开启，中免引领离岛免税奢品品类营销深入展开

中免集团首届手袋节设有品牌日活动，每日精选不同品牌进行多倍积分，让消费者体验专“宠”的品牌服务。另外，本次活动特别邀请手袋节知名KOL包先生来到中免集团三亚国际免税城，通过实地逛店进行包包分享推荐，相关分享视频在网络上引起热烈反响，进一步向消费者展示了中免集团在奢侈品品牌合作领域的强大实力。

本次手袋节还设有诸多门店体验活动，不仅包括赠送精美地图册、打卡抽奖、多倍积分等活动，购满指定金额还可享受品牌匠人提供的定制服务，让消费者体验手袋制作的匠心精神。

中免集团首届手袋节的开展，是中免集团持续拓展品牌合作战略的落地，也是免税精品领域单品类活动的新探索。借助丰富的购物权益和多重福利活动，中免集团不断深化品牌合作，用切实行动做强服务、做大市场。

作为全球领先的免税运营商，中免集团经过多年的国际化竞争发展，已经逐渐打造出强大的采购能力、运营能力、渠道拓展能力、数字化能力和市场营销能力，协同全球合作伙伴共同推动中国免税市场蓬勃发展。

未来，在母公司中国旅游集团的领导下，中免集团将继续不断提高自身运营能力，加强创新力度，通过多维度合作为消费者提供更优质的商品选择和全方位服务。（中文完）

Grand Ceremony Opening of 

the First Handbag Festival of CDFG 

Themed on“Quality in Mind and Ingenuity in Type”

On August 20, the first Handbag Festival of China Duty Free Group was grandly opened. The Handbag Festival, themed on "Quality in Mind and Ingenuity in Type", was held at Sanya International Duty Free Shopping Complex, Haikou Meilan Airport Duty Free shop and Haikou Duty Free Shop under CDFG from August 20 to September 30, covering the selected handbag products of 35 international luxurybrands and making every effort to create an “ingenious” consumption scene and experience.

The First Handbag Festival of CDFG includes a brand day event where different brands are selected every day for multi-fold membership card accumulating points to let consumers experience exclusively “beloved” brand services. In addition, the event specially invited Mr. Bao, a famous KOL in handbag circle,to Sanya International Duty Free Shopping Complex under CDFG to share and recommend bags through on-the-spot shopping. The relevant videos shared werewell-received on the Internet and further demonstrated to consumers the powerful strength of CDFG in the field of luxury brand cooperation.

Meanwhile, in this Handbag Festival, various experiences activities are set up indifferent stores, including free exquisite map books, lucky draw after signingup, multi-fold membership card accumulating points etc.  Consumers can enjoy customized services provided by the brand, Craftsman if their purchase amount reaches up to aspecified value to let consumers experience ingenuity spirit of handbag making. 

The First Handbag Festival of CDFG is a means of CDFG’s implementation for continuously expanding strategic cooperation of brand as well as a new exploration of single product activities in the field of duty free boutiques. CDFG continues to deepen brand cooperation, strengthen services and expand the market withpractical actions by virtue of rich shopping interests and multiple welfare activities.

As the world's leading duty free operator, CDFG has gradually built up strong capabilities in purchasing, operation, channel expansion, digitalization and marketing after years of international competition and development and has constantly worked with global partners to promote the vigorous development of China's duty freemarket. In the future, China Duty Free Group will continue to improve its operation ability, strengthen innovation, and provide consumers with better commodities and all-round services through multi-dimensional cooperation withthe leadership of its parent company, namely China Tourism Group.  （End）