招聘 | 没错，「亚洲万里通」又招人了！

岗位详情：

>>About the role

The Assistant Manager Member Acquisition & Engagement is responsible for acquiring and activating members. Working with the China Marketing Manager, he/she will be responsible for oversee and execution of the overall acquisition strategy through air and non-air channels and the on boarding journey.

任职要求：

>>Key Responsibilities

-Manage and execute the member acquisition strategy for our customer relationship program Design, implement and drive digital and offline campaigns to recruit new members through air and non-air channels. Set campaign mechanics, forecast and KPIs.

-Work with Asia Miles GBA, PRC and CX teams on acquisition campaigns.

-Contribute in generating creative ideas to develop on-boarding campaigns with the purpose to activate and engage new members. Design, execute and optimise the multi-channels on-boarding member journeys to engage new members by using our marketing technology stack.

-Collaborate and influence internal business units and external partners such as advertising agency, media agency and vendors for the execution of acquisition activities. Manage and provide direction to external marketing agency on artwork and copywriting when required.

-Manage campaign execution utilizing Marketing Technology and conduct quality control on data.

-Prepare post campaign report and performance tracking to evaluate campaign effectiveness.

-Manage database marketing task such as target list segmentation, bonus crediting and other marketing data operations.

>>Knowledge, Skills & Qualifications

-A university degree in business administration or other related discipline with 5 years relevant working experience in acquisition and engagement campaigns.

-Analytically focused yet creatively wired to create engaging marketing campaigns.

-Experience in member acquisition & digital marketing. Able to manage agencies and vendors.

-In depth understanding of CRM loyalty marketing. Understand the key drivers of loyalty and the behaviour implication across the membership life cycle

-Customer-centric mind-set and comfortable with analytics.

-Strong skills in organization, detail oriented, and adapt to a dynamic working environment.

-Highly organised, able to work independently and can make decisions independently.

-Good interpersonal and communications skills.